Friday, June 26, 2020

Art Vibration - 565



A Art Project of HDFC BANK


Bank is a  community of money management or business . Bank work on format  of give and take . bank have policy of investment ( investment of Money ) . at present world market  condition is very down . all kind of businesses speed are  very slow or I think they are stop in lock down condition of our world . Covid -19 is effecting to business of BANKS our world bank is accepted  it very early or they announced about it in very advance.  because this covid -19 is   taking time  for normal life or life business  too. 

So in this critical time  HDFC bank created a creative or I can say a very smart idea for future business of HDFC BANK After Covid -19 . Bank HDFC designed a art project or by that art project HDFC bank touched to Art Community or art family . 

HDFC BANK  was designed a art project with concept, painting competition . but that competition was voting based on online in lock down condition . it was smartness of HDFC BANK .they were followed to their give and take  business format and applied on art family .in this art project of HDFC BANK the bank were not charged on any entry or on voters.  so I can say ,they all participants and voters were lucky . 

For that Art Project of HDFC BANK , bank announced first award of 50,000 Rupees ( but in voucher not in cash format , it was smartness of HDFC BANK ) I think it was first time in art competition on online , for artist it was a joke in real lock down condition . the condition of  voucher was . the winner can get travel trip and some more in this covid 19 .. ha ha nice joke with art family by HDFC BANK or that’s Art Project .

Second condition of HDFC BANK  was  too funny , a artist could participation  by registration on web page of  Art Project of HDFC BANK . after registration  Artist shared his  art page link with his /her contact persons , then contact persons were  registered his / her contact number for vote to artist friend but that vote could not submitted  to direct , that vote verification needed otp . so it was a complicated task for voters or by vote,  contact persons gave their own contact number to HDFC BANK for collection of  Contacts data of  BNAK . it was smartness of Art project of HDFC BANK . voter were thought they voted to his / her artist friend but in reality they provided contact data to HDFC BANK . 

Now HDFC Bank has started to use to collected  DATA for Publicity of HDFC BANK , the Digital Team of HDFC bank is sending mail and messages to all of that art project participants and voters too. So what we say to it , its art promotional  project by HDFC BANK or a smart game through the art project activity in this very critical time of artists life ?

We artists are living on trust or in this covid -19 a bank the idle of money business format can’t support to artist  directly or they play with emotions of Artists . it is not a positive step of a reputed  HDFC BANK .   what I say after it ?  

 My many friends are complaint to me about HDFC BANK.  because they are receiving messages from HDFC BANK after vote to me , I also receiving mail and messages on my mail and mobile number too. Why this is from HDFC BANK ? it is not a part of art project of HDFC BANK . 

By art project HDFC BANK provided me a certificate , it was for all participants . award goes to high rank voting Artists . it mean they artists were provided lots of contacts for HDFC BANK . 

Really it was a great Art Project of HDFC BANK . they did direct joke on simple artist family . or we art family have faced it because we are in real critical condition. Our business is only art , art and art . I am feeling pain in my heart so I expressing this real truth of a art project of HDFC BANK .

 Or here I said about it A art Project of HDFC BANK ..

Yogendra  kumar purohit
Master of Fine Art
Bikaner, INDIA

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