DESIGN FOR BIKANERI SWEET
BOX
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| Layout of Sweet box Design for BC |
When I were teaching visual art to two MBA students of My city .they both
were girls, her father was a sweet and
namkin food product businessman of Bikaner. One day I were taking class of my
art students , he was came near myself
and asked to me about design and
printing . he was showed some printed paper that was design of sweet box cover
. we know business persons always
use to free space in business for benefits . so they are doing publicity by
cover of sweet box for business of
sweets and namkin .
In advertising field designer is creating campaign for
business publicity of any product. They are
creating many items with one design for
business publicity in form of campaign
like logo design, publicity design,
poster design, carry bag design, box design ,paper weight design , diary design
and many more designs .they all come in
a one word campaign.
So Mr. Navratan Agarwal
businessman of Bikaner namkin and sweet was
wanted to me some help and design for
his sweet and namkin business publicity. Like a campaign . he told me I want some design for my sweet box can you create with Rajasthani culture concept ? I were said to him yes I will do
some exercise for your sweet box design. But I will not accept
any other idea of yours in that design work.
First I will create some design layout and then I will share with you , may be we can change some but I will
design by my own idea . he said ok , but
before his ok he was shared with me some
box design in different size or in different designs .i said I will create very fresh design by my
own idea I will not follow to this old design
format .
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| Layout of Sweet box Design for BC |
After listen my hard
word for new design he asked to me how
to you will create new design for sweet
box . then I were explained to him ,
first I will shoot some picture of your
special sweets in form of fine presentation
in ball or in plate .After photography I will edit to that pictures and then
create some design for your sweet box in Rajasthani cultural design format.
It was very new exercise for me but I were confident for my
exercise because challenge always give me new way for creation. So I were shoot some picture of sweets from
his sweets factory .
I were shoots many angle of sweets plates and boll‘s that
sweets were specially decorated for my designing work . I were got very simple
picture by very smile photography. I were
not showed any drama like a very professional photographer so he was very surprising
to my simple art nature .
After photography I were started some design work on my
computer by photoshop software . I were
created some design of rajasthani folk art drawing ( we are calling to that
MANDNA )by my hand drawing and I were
used some ideal picture of Rajasthani culture , like a desert man, Camle , City fort image and some folk dancer image. You
can say that was my row material for a new campaign of food product company .
First I were created three layout of sweet box design. It was
came out with fresh color and design by me . I were got print of that layout
and shared with Mr. Navratan Agarwal .
he saw that design layout and felt happy . because I have done exercise on his
talk without any charge . he was happy after see my art dedication and art
nature or that’s result was naturally good .
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| Layout of Sweet box Design for BC |
But in a movement he was thought about his cast community or
that’s commitment . as a businessman he said very clear to me your design is very fine but we are
committed to our cast member , he have
designer , printing machine and craft man of sweet box . so at present we can’t use
your design but in future we will call to you . I said ok you follow your commitment I will follow to my commitment for art exercise .
I were not felt hurt by that condition because that art
exercise was gave me a new step of designing work . I were proved what I can
for business publicity in form of campaign
design . I were showed it a good design work
want patience and simplicity not drama or any extra advance activity . after that as a honest artist I were not used that design
format for other person that is save in my pc data and here I want to
share with you that design layout
for your visit . by that design
you can know to trade of that business community . that business
community father was started Bikaneri Bhujiya and sweets business very first and today that business is
very first in namkin and sweets business
of our nation. It was a good luck for me
if that community were gave me a
exercise chance about a campaign design
for Bikaneri sweet box .
Yogendra kumar purohit
Master of Fine Art
Bikaner, INDIA
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